Dominic
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Violet Health

Brand Design Lead
Mar 2025 — Present


Violet Health is a health equity and cultural competence platform that helps healthcare organizations measure, improve, and operationalize how well their providers and networks serve patients across diverse identities and backgrounds. Their existing brand felt fun and light‑hearted but visually overwhelming, and it struggled to clearly communicate what Violet does, contributing to lower‑than‑expected conversion and click‑through rates.

Partnering closely with the CEO and Head of Marketing, I led a rebrand that honored key legacy elements while redefining the visual hierarchy, messaging, and overall brand system to better reflect Violet’s mission and products. The work included a new marketing website, illustration style, social media and email templates, print collateral, and internal document and presentation designs, creating a more cohesive and easier‑to‑understand brand experience across touchpoints.

©MMXXVIDominic ButchelloBrooklyn, NY
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