Dominic
Butchello
Sports
Tech
Campaigns
Information
Résumé
PWHL
May 2023 — Mar 2024
Creative Director: Brendan Bilko
Designers: James Amoros, Stefan Lopez
Copywriter: Yoni Yardeni
Senior Designer, Contract
May 2024 – Dec 2024
Art Director: Robin Schneider
Creating the branding for a brand-new sports league is always an exciting and scary proposition, so when the Professional Women’s Hockey League reached out, the Robin team and I jumped at the chance. The PWHL needed temporary branding for the league launch and draft, and we dove in head-first. Within the span of two months, we created a logo and branding system for the league and teams, multiple social media designs and templates, and all assets for the inaugural 2023 PWHL Draft and free-agency period. We worked closely with the PWHLPA, ensuring that the players' thoughts and ideas were heard and incorporated into the branding.
In 2024, I joined the PWHL creative team as a contractor, creating designs for the 2024 Playoffs, 2024 Finals, 2024 PWHL Draft, and creating branding systems for each team based on their new names and logos. At the end of their first season, the PWHL had over 300 million social media impressions, 1.14 million followers, and 112,000+ YouTube subscribers, as well as rave reviews for their branding and social presence.